You're knackered after putting on a marketing event, and when you get back to the office, you're met with a deluge of backlogged work Without a post-show plan in place, the task of responding to event attendees to thank them can take the back seat

Finding and retaining your leading sales staff is an important part of profitable B2B marketing programs One shouldn't plan on simply throwing people into the call center with expectations of good results

Don't squander time and money trying to sell to people who aren't there to get the message It's high time to clean up that database and make the most of the marketing budget, as sending mail and making calls to those who aren't interested in your goods & services can really be wasteful

Successful marketers establish who their best customers are and focus their database marketing efforts on companies which fit a similar profile, for optimal results A popular cause of grief among businesses which count on direct response marketing is paying top dollar for printing and mailing of bundles of color print catalogs and mail pieces, to reap just a one percent rate of reply

It is preferable to send mail to all the people who affect a purchase within the customer company, from the top managers to the clerk who uses the product - try to hit every level of influence Don't forget the money and techie people who will be impacted by the decision to buy as well

Increase sales and save some money by staying in contact with leads that are already "warm" A business can boost sales without having to spend more money, simply by working with the leads that are already active