Penny Sansevieri
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit <a href="http://www.amarketingexpert.com" title="http://www.amarketingexpert.com" target="_blank">http://www.amarketingexpert.com</a>
Articles by this Author
Pitching Yourself To Bloggers
- By Penny Sansevieri
- Published 03/22/2008
- Internet
- Unrated
If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange Why
Tapping Into Emotional Hot Buttons
- By Penny Sansevieri
- Published 03/13/2008
- Writing
- Unrated
I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they
The Biggest Mistakes Bloggers Make
- By Penny Sansevieri
- Published 02/28/2008
- Internet
- Unrated
All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them
20 Simple Ways To Get Massive Traffic To Your Web Site
- By Penny Sansevieri
- Published 01/20/2008
- Internet
- Unrated
Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now
The Lowdown On Finding The Perfect Keywords
- By Penny Sansevieri
- Published 01/4/2008
- Internet
- Unrated
Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct
The Most Important Words On Your Web Site
- By Penny Sansevieri
- Published 12/29/2007
- Internet
- Unrated
When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, ie
How To Get Massive Traffic To Your Blog: Tag! You're It!
- By Penny Sansevieri
- Published 12/14/2007
- Internet
- Unrated
One of the biggest questions I get from authors is: "I have a blog but how do I get people to it" Well first off, you want to keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here
Planning Your Publicity
- By Penny Sansevieri
- Published 12/2/2007
- Marketing
- Unrated
Now that we're at the end of the year, it's a great time to plan your publicity for 2008
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial
How Long Is Too Long To Market A Book?
- By Penny Sansevieri
- Published 11/22/2007
- Writing
- Unrated
So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it
What Starbucks Taught Me About Search Engine Marketing
- By Penny Sansevieri
- Published 11/16/2007
- Internet
- Unrated
When it comes to having a lot of options for coffee you can't really beat Starbucks It seems that there’s virtually a store on every corner