Galaxy Articles

Vicky Brock

Vicky Brock is Co-Founder of Highland Business Research, one of Scotland's leading market research agencies. She is also International Committee Co-Chair of the Web Analytics Association and a renowned international speaker and workshop leader. <a href="http://www.highlandbusinessresearch.com/links.jsp" title="http://www.highlandbusinessresearch.com/links.jsp" target="_blank">http://www.highlandbusinessresearch.com/links.jsp</a>

 Articles by this Author

Five tips to keep costly market research from gathering dust I have a sneaking suspicion that the more a piece of market research costs, the less likely it is to actually be read All around the world, market research carefully generated by government bodies, universities and private companies is propping up wobbly desks, mopping up spilt coffee and gathering dust in forgotten corners

Why The So What? Factor Is Critical To Research

The "so what" factor
What if every week you place a stationery order for you business Pens, paper, staples and so on
Your favorite coffee shop has introduced a new variety As you stand in line for your usual order, a positively delightful staff member offers you a free sample of the new brew